Our commitment to Privacy
Pfizer respects your privacy and understands that health is a very personal and private subject.
WHAT PERSONAL INFORMATION IS COLLECTED BY PFIZER CANADA?
Personal information is information about you that identifies you as an individual, for example, your name, address, e-mail address, or telephone number.
Generally, you are not required to register to access Pfizer Canada's Sites; however, you may be asked to provide personal information when you visit certain sections of Pfizer Canada's Sites. We also collect information that you voluntarily provide to us through registrations, applications, responses to surveys, search functions, questionnaires, feedback, Tell Your Story forms and similar features. On some of Pfizer Canada's Sites, we offer health assessment tools that ask you to provide self-assessment information. You may also be asked to provide additional information such as your e-mail address if you want to obtain additional services or information, participate in a contest or to resolve complaints or concerns. Healthcare providers may choose to provide information relating to their specialties and professional affiliations.
From time to time, we may use or augment the personal data we have about you with information obtained from other sources, such as public databases, social media platforms and other third parties. For example, we may use such third party information to confirm contact information, to verify licensure of healthcare professionals or to better understand your interests by associating demographic information with the information you have provided.
In addition, we may gather information about you automatically through your use of the Site, e.g., your IP address and how you navigate our Site. See also the Section below on Cookies.
HOW DOES PFIZER CANADA USE PERSONAL INFORMATION FROM ONLINE VISITORS?
We use your personal information to:
Operate our business;
Deliver our products and services;
Process, complete and fulfill your requested transactions;
Provide customer service and respond to requests or inquiries;
Communicate with you;
Tailor our marketing programs and campaigns; and
Provide you with newsletters, articles, alerts, announcements, invitations, and other information about products, brands, health topics and disease states.
Personal information gathered on Pfizer Canada's Sites may be used in the aggregate and/or be de-identified for any purpose, including research and development in order to improve Pfizer Canada's Sites and/or for future site development. In particular, we may use information gathered about you for the following purposes: to monitor interest in our range of products and to assist us to tailor the content of Pfizer Canada's Sites to your needs by collecting information about your preferences through tracking of pattern page views on Pfizer Canada's Sites; to create a profile relating to you in order to show you the content that might be of interest to you and to display the content according to your preferences.
Promotional and Informational Offers
If you ask us to, we will use your personal information to send information for marketing and promotional purposes. This information may be sent by e-mail if you have given separate consent to receive information in this way. If you later change your mind about such use for any reason, you may withdraw your consent to that use, either by contacting Pfizer Canada as set forth below or where applicable by modifying the registration information provided.
To Connect You with Third Parties
We may provide functionality on the Site that will allow you to forward and share certain content with a friend or colleague. If you choose to use Pfizer Canada sharing functionality to refer someone to our content, products or services, we will use your data and that of the individual you are sharing with to send the content or link you request.
To Validate Your Ability to Access/Use Certain Products, Services and Information
Some products, services and information we offer may only be suitable for/accessible to individuals meeting certain eligibility or other criteria. In such cases, we may verify that you meet such criteria. For example, certain information relating to our products is only intended for and accessible to licensed healthcare professionals and we may use information we collect directly from you and from outside sources to validate your licensure and eligibility to view such information.
In Accordance with Special Program Terms
On occasion, Pfizer Canada may offer special programs, activities, events or promotions via the Site (“Special Programs”) that have specific terms, privacy notices and/or consent forms that explain how any personal data you provide will be processed in connection with the Special Program. We strongly suggest you review the terms applicable to the Special Program before participating.
To Improve Products and Services and Protect Patients and Consumers
We use the information you provide for data analysis, to better understand how our products and services impact you and those you care for, to track and respond to concerns, for fraud prevention and to further develop and improve our products and services. In addition, we use the information you provide to comply with our regulatory monitoring and reporting obligations including those related to adverse events, product complaints and patient safety.
WHEN DOES PFIZER CANADA SHARE PERSONAL INFORMATION?
We may retain other companies and individuals to perform services on our behalf and we may collaborate with other companies and individuals with respect to particular products or services (collectively, “Providers”). These third parties may be provided with access to personal information needed to perform their functions, but they may not use such data other than on our behalf or subject to contracts that protect the confidentiality of the data. Examples of Providers include customer service and support providers, email and SMS vendors, data analytics firms, web hosting and development companies and fulfillment companies. Providers also include our co-promote partners for products that we jointly develop and/or market with other companies. Some Providers may collect personal information on our behalf on our Site.
Please note that sharing of personal information with service providers or disclosures to third parties may involve the storage or processing of personal information outside of Canada (including in the United States) where local privacy laws may require the disclosure of personal information to governmental authorities under circumstances that are different than those that apply in Canada.
Pfizer may also disclose aggregate or de-identified data that is not personally identifiable to third parties for any purpose.
Pfizer Canada, like many web site operators, may use standard technology called "cookies" on its Sites. Cookies are small data files that are downloaded onto your computer when you visit a particular web site for the web server to reference during the same or subsequent visit to the website. You can disable cookies by turning them off in your browser; however, some areas of the Sites may not function properly if you do so.
We use this information to better understand, customize and improve user experience with our websites, services and offerings as well as to manage our advertising. For example, we use web analytics services that leverage these tools to help us to understand how visitors engage with and navigate the Sites, e.g., how and when pages in a site are visited and by how many visitors. We are also able to offer our visitors a more customized, relevant experience on our sites using these tools by delivering content and functionality based on your preferences and interests. If we have collected your personal information, e.g., through a registration or a request for certain materials, we may associate this personal data with information gathered through the tools. This allows us to offer increased personalization and functionality on the Sites.
Pfizer Canada hopes to deliver to you advertising for products and services you need or want. There are many ways to do this in the online advertising world. For example, Pfizer Canada may partner with websites and applications with whom you have shared your interests, conditions and concerns directly and asks that they serve our ads to users who have expressed an interest in Pfizer Canada products or health conditions that our products treat. We may also partner with advertising companies that may place or recognize a unique cookie on your browser (including through the use of pixel tags), or use other technologies, to serve you ads based on your web browsing activity, purchases, interests and/or other information—a practice commonly referred to as interest-based advertising (IBA) or online behavioral advertising (OBA). These advertising companies may also use these types of technologies to recognize you across the devices you use, such as a mobile phone or a laptop, and serve you ads on websites you visit and applications you use. You can read more about IBA at a site offered by the advertising industry’s Digital Advertising Alliance (DAA) aboutads.info.
At this time, we do not respond to browser do-not-track signals.
Some of Pfizer Canada's Sites may enable you to participate in communities such as discussion boards, chat rooms and live events. Please use discretion when posting personal information in these communities and be aware that when you post information such as your name, email address, etc., it may be collected and used by others to send you unsolicited communications. Pfizer Canada cannot control, and is not responsible for, the communications you may receive when you participate in such communities.
PROTECTION OF CHILDREN ONLINE
Pfizer Canada considers the protection of children's privacy, especially online, to be of the utmost importance. We do not knowingly collect or solicit personal information from children nor do we knowingly allow them to become registered users of, or to request information through, Pfizer Canada's Sites or help-seeking information lines.
ADDITIONAL TERMS FOR CERTAIN WEBSITES
The following additional information applies to Pfizer Canada's Sites that require registration. Generally, you are not required to provide personal information as a condition of using Pfizer Canada's Sites, except as may be necessary to provide you with a product or service that you have requested. However, some of Pfizer Canada's Sites are restricted to certain individuals such as healthcare professionals or patients who have been prescribed one of Pfizer Canada's drug products; these individuals may be required to register upon entry to such Sites by providing us with certain information.
RIGHT TO UNSUBSCRIBE
You can unsubscribe from communications you no longer wish to receive. We provide unsubscribe (opt-out) instructions in Pfizer Canada's communications.
PROTECTION OF INFORMATION
Our Commitment to Security
We have put in place physical, technical/electronic, and procedural/managerial procedures to safeguard and help prevent unauthorized access to personal information, maintain data security, and use the information collected online for authorized purposes only. Pfizer Canada applies security safeguards appropriate to the sensitivity of the information, such as retaining information in secure facilities and making personal information accessible only to authorized employees on a need-to-know basis.
No such measure is ever 100% effective though, so we do not guarantee that your personal data will be secure from theft, loss, or unauthorized access or use, and we make no representation as to the reasonableness, efficacy, or appropriateness of the measures we use to safeguard such data. Users are responsible for maintaining the secrecy of their own passwords.
STORAGE OF INFORMATION
TO CONTACT US
If you would like to request to review, correct, or update personal data that you have provided to us, please contact us. We will respond to your request consistent with applicable law. Please note that we may need to retain certain personal data for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion.
Attention: Privacy Officer
Pfizer Canada, P.O. Box 800,
Pointe-Claire – Dorval, Quebec
Or by phone at: 1-888-637-5464
Or by email at: ChiefPrivacyOfficer@pfizer.com
The product information provided on this site is intended only for residents of Canada. The products discussed herein may have different product composition and labeling in different countries. The health information contained herein is provided for educational purposes only and is not intended to replace discussions with a healthcare provider. All decisions regarding patient care must be made with a healthcare provider, considering the unique characteristics of the patient.