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PFIZER CANADA ANNOUNCES SUPPORT TO HEART & STROKE’S #TIMETOSEERED CAMPAIGN

27/04/18

Montréal, April 27, 2018 — Pfizer Canada is pleased to announce a $100,000 donation to Heart & Stroke  in support of the foundation’s awareness campaign for heart disease and stroke in women. The announcement was made during a discussion panel at the launch of the #TimeToSeeRed campaign at Scotiabank Theatre Montréal, on April 25.

There are significant gaps in knowledge about women’s hearts, and education on women’s heart and brain health is sorely lacking. While progress has been made in Canada recently, heart disease and stroke remain the leading cause of premature death in women. For that reason, Heart & Stroke has launched its #TimeToSeeRed awareness campaign, which aims to galvanize the public, healthcare professionals, healthcare systems and governments to support and make the changes needed to reduce the gap between men’s and women’s heart and brain health.

“Women simply aren’t aware of just how harmful heart disease and stroke are, because they mistakenly believe that other conditions are more dangerous. But in Canada, these conditions kill a woman every seventeen minutes. Things need to change. It’s time for women to take charge of their own health and work to close the gaps they face in healthcare. Pfizer’s generous support will help us make even more women aware of this reality,” stated Dana Ades-Landy, CEO of Heart & Stroke in Quebec.

“Women’s health is one of Pfizer’s top priorities. As a result, we felt that we needed to support Heart & Stroke’s campaign and make a difference on the matter,” added Denise Cloutier, Director, Access and Government Relations with Pfizer Canada Inc. “We are using science and our global resources to improve Canadians’ health, in all walks of life. Our commitment is reflected in everything we do, from awareness campaigns to community partnerships.”

This major donation will expose even more women to the campaign, raising concern and encouraging them to take action.

For more information about the #TimeToSeeRed campaign, please visit heartandstroke.ca/women.

About Heart & Stroke
Life. We don’t want you to miss it. That’s why Heart & Stroke leads the fight against heart disease and stroke. We must generate the next medical breakthroughs, so Canadians don’t miss out on precious moments. Together, we are working to prevent disease, save lives and promote recovery through research, health promotion and public policy.

About Pfizer Canada
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., one of the world's leading biopharmaceutical companies. Our diversified health care portfolio includes some of the world's best known and most prescribed medicines, vaccines and consumer health products. Every day, Pfizer Canada employees work to bring therapies to patients that significantly improve patients' lives. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life. Our commitment is reflected in everything we do, from our disease awareness initiatives to our community partnerships. To learn more about Pfizer Canada, visit pfizer.ca or you can follow us on Twitter (twitter.com/PfizerCA) or Facebook (facebook.com/Pfizer.Canada).

In the photo: Nicole Beaulieu, vice-president, Philanthropic Development, Québec, Heart & Stroke; Heather Bisset, manager, Corporate Affairs, Pfizer Canada Inc.; Denise Cloutier, director, Access and Government Relations; Dana Ades-Landy, CEO, Québec, Heart & Stroke; and Jean Raymond, chair of the provincial board, Heart & Stroke.

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For more information:
Pfizer Canada
1-866-9Pfizer (1-866-973-4937)
[email protected]