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The new Pfizer Préférence program provides substantial savings on the cost of original Pfizer medications

See full multimedia release here.

Kirkland, June 16, 2015 – Pfizer Canada is proud to introduce Pfizer Préférence, a new program available to Quebec patients which covers a significant portion of the price difference between the generic and original version of certain Pfizer medications.

Patients are often unaware that they can ask to receive their original medication from their pharmacist and it can be a challenge for many to obtain the original medication they were prescribed. As a result, patient and physician choice is limited.

Pfizer Canada supports the goal of the Quebec government to ensure the sustainability of the healthcare system

“Our goal is to empower patients to have the choice and the ability to remain on their original Pfizer medication,” said Allen Van der Wee, Pfizer Canada. “We’re proud of this new offering, which is simple for patients to use and incurs no additional cost to the public healthcare system.”

In a survey conducted in January 2015 by Ensemble Strategies of 369 Quebec adults, 60% of Quebecers with chronic conditions* feel that it is ultimately their choice whether they receive a branded or generic prescription medication.[i]

“It’s important for patients to be able to make an informed decision between the original medication and the generic,” said Dr. André Bélanger, member of the Pain Clinic at Hôtel-Dieu de Lévis and of Valcartier medical clinic.  “Working with their healthcare professionals, they are the best judge of the type of treatment that is most appropriate for them.”

Quick and simple

Pfizer Préférence is simple to sign up for and use.

1. Sign up to receive the card at www.pfizerpreference.ca

2. At your pharmacy, request your original Pfizer medication. Pay for it in full using your preferred method of payment.

3. Take a picture or scan your Pfizer medication receipt and upload it to www.pfizerpreference.ca.

4. Pfizer will reimburse part of the cost of your Pfizer medication onto your personalized Pfizer Préférence card.

5. Patients may then use the card anywhere VISA is accepted.

Pfizer Préférence provides substantial savings on the cost of your original Pfizer medication.  Coverage varies by brand and patients’ primary drug insurance coverage. Pfizer Préférence is exclusively available to Québec residents. Patient with public drug coverage who wish to evaluate what savings they will receive can go to www.pfizerpreference.ca and use the calculator tool on the site.

To learn more about the Pfizer Préférence program and register, please visit www.pfizerpreference.ca.

About Pfizer Canada

Pfizer Canada is the Canadian operation of Pfizer Inc., one of the world's leading biopharmaceutical companies. Our diversified health care portfolio includes some of the world’s best known and most prescribed medicines and vaccines. Every day, Pfizer Canada employees work to bring therapies to patients that significantly improve patients’ lives. Pfizer is a major contributor to health research in Canada. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life. Our commitment is reflected in everything Pfizer does, from our disease awareness initiatives to our community partnerships. To learn more about Pfizer Canada, visit pfizer.ca or you can follow us on Twitter (twitter.com/PfizerCA) or Facebook (facebook.com/Pfizer.Canada).

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For further information or to arrange an interview, please contact:

Pfizer Canada



*N=369 patients surveyed had the following conditions: Blood Pressure, Cholesterol, Depression or Osteoarthritis.

[i] Pfizer Préférence Market Research Survey. January 2015. Ensemble Strategies. Sponsored by Pfizer Canada