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Centrum Unveils Its Latest Innovation: A delicious way to enhance your beauty routine!

16/08/18

(August 16, 2018) Toronto, ON – With health and wellness interests at an all-time high in Canada, the #1 selling multivitamin brand in the country1 continues to thrive through innovation. NEW Centrum® Multigummies Multi+Beauty offers consumers a delicious way to help support good health with added benefits to help promote thicker hair, maintain healthy skin and strengthen nails!

New Centrum® Multi+Beauty is a multi-benefit multivitamin with a sophisticated blend of nutrients including Vitamins A, C, E and Biotin to help support good health and healthy hair, skin and nails. This gluten-free gummy is also formulated to help support the immune system, eyesight, bone health and energy metabolism. It is available in tasty cherry, berry and orange flavours.

Backed by 35 years of nutritional science, Centrum® is staking a claim in new beauty territory with a multivitamin product that is affordable and widely available to Canadians from coast to coast.

To fuel this launch, Centrum® is partnering with two, first-ever Canadian Brand Ambassadors: Liv Judd-Soye of Toronto a well-known, former magazine editor and current fashion, beauty and lifestyle expert along with Marina Bastarache of Quebec - popular television personality, actress and lifestyle influencer. Both Brand Ambassadors will act as the face of the Multi+Beauty supplement, hosting events, creating content and sharing their health and beauty tips with fans and consumers.

The ​#CentrumBeauty campaign kicked off last month with a roof-top beauty brunch hosting Canadian media and will be amplified through partnerships with online beauty & lifestyle influencers from across the country.

For more information about Centrum Multi+Beauty, visit www.centrum.ca.

Centrum® multivitamins are available across Canada in mass retailers.

About Centrum: With 35 years of nutritional science expertise, Centrum® multivitamins are the #1 selling1 and most-doctor and pharmacist recommended multivitamin brand in Canada2. Centrum® delivers a blend of essential vitamins and minerals that help support overall health and well-being. Centrum® has a portfolio of products that help support benefits such as immune function, bone health, eye health and skin health. Vitamin and mineral supplements help consumers fill dietary gaps.

Multivitamin/Mineral supplement. Always read and follow the label.

About Pfizer: Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., one of the world's leading biopharmaceutical companies. Our diversified health care portfolio includes some of the world’s best known and most prescribed medicines, vaccines and consumer health products. At Pfizer, we’re working together for a healthier world. To learn more about Pfizer Canada, visit pfizer.ca or you can follow us on Twitter (twitter.com/PfizerCA) or Facebook (facebook.com/Pfizer.Canada).

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For further information, please contact:
Corporate Affairs
Pfizer Canada Inc.
1-877-9PFIZER
[email protected]

References

1Centrum calculation based in part on data reported by Nielsen through its Market Track Service for the Adult Multivitamin Category for the 52-week period ending 6/23/2018, for NAT GBMMDR excl. NFLD according to the Nielsen standard product hierarchy. Copyright © 2018, The Nielsen Company.”

2Based on IMS Health Data dated March 2018