Our Vision and Values

As our nation's leading pharmaceutical company, Pfizer Canada strives every day to help Canadians live healthy, balanced lives.

We do that by discovering and developing innovative medicines. As a company, we're dedicated to building healthier communities and empowering Canadians to make healthier choices every day. At Pfizer Canada, we believe that to be truly healthy, it takes more than medication.

Our Vision

To become the world's most valued company to patients, customers, colleagues, investors, business partners and the communities where we work and live.

Our Values

To fulfill our purpose and achieve our vision, we abide by the enduring values that are the foundation of our business.

• Customer Focus

  We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction.

• Collaboration

  We know that to be a successful company we must work together, frequently transcending organizational and geographic boundaries to meet the changing needs of our customers.

• Respect for People

  We recognize that people are the cornerstone of Pfizer’s success. We value our diversity as a source of strength and are proud of Pfizer’s history of treating employees with respect and dignity.

• Innovation

  Innovation is the key to improving health and sustaining Pfizer's growth and profitability.

• Integrity

  We demand of ourselves and others the highest ethical standards, and our products and processes will be of the highest quality.

• Community

  We play an active role in making every community in which we operate a better place to live and work, knowing that its ongoing vitality has a direct impact on the long-term health of our business.

• Performance

  We strive for continuous improvement in our performance, measuring results carefully, and ensuring that integrity and respect for people are never compromised.

• Leadership

  We believe that leaders empower those around them by sharing knowledge and rewarding outstanding individual effort. We are dedicated to providing opportunities for leadership at all levels in our organization.

• Quality

  Quality is ingrained in the work of our colleagues and all our Values. We are dedicated to the delivery of quality health care around the world. Our business practices and processes are designed to achieve quality results that exceed the expectations of all of our stakeholders.